Location Is Key When Searching for a Real Estate Investment

by Grant B. Cole, Realtors®, Inc 08/19/2021

In order to make your real estate investments successful, you must keep location in mind. Yes, it may seem cliche, but the location is still a critical consideration when purchasing real estate because it has a direct impact on how well the property does as an investment. Here’s how to use location to your advantage when buying investments.

Consider Your Target Demographic

Consider the target tenant for your investment. Then, consider what that person needs in a home location. Do they need to be close to amenities? What are their shopping habits? Are there shops to accommodate them? Do they need excellent schools? Libraries? Some of your tenants may rely solely on public transportation. How close are you to trains, buses, ride-share hubs, etc.? These are but a few questions you should ask yourself when choosing a property.

Understand That Schools Are Key

Next, consider where the excellent schools are in your area. Schools may not appeal to all of your potential tenants, but they are important in the overall value of the home. Being in a top-rated school district or near top-rated schools makes a home more valuable. Don’t forget to consider plans for future schools or school upgrades, because investments should be long term in nature.

Check Out Local Amenities

Is the home near shopping and dining options? Will the residents have easy access to a grocery store? Does it have parks or recreational opportunities nearby? Most of the time, tenants or buyers want these important amenities within a five or ten-minute drive from their house. If you can find an investment property near local amenities, it will be more valuable than one far from them, particularly if you’re going to use it as a rental.

Check Public Transportation

If your city has a good public transit system, consider investments with easy access to this. Not all cities do, but this can be a major perk if yours is equipped with one. People who can use public transit can leave their cars at home, and this can help them save money. For some, this is a feature that they hope for when choosing a home to rent or buy.

Investing in real estate requires the right strategic planning. To make sure you are ready, research location well. Finding a great property in a great location will help you find investment success.